Headline Writing

Summer class, welcome!

You'll help shape the direction of this online discussion, meant to encourage your interaction on timely topics of importance. Since as a class we're heading into a discussion of headline writing on the Internet, I'd like to direct your attention to this story on ZDNet. It summarizes the findings of a 2006 eyetracking study by Jakob Nielsen, which underscored the importance of strong, attention-getting headline writing.
http://blogs.zdnet.com/BTL/?p=2776

I'd like you to weigh in now, posting links to one well-written and one less-adeptly written headline on a news Web site.

With each link, briefly tell the group where and when the headline was posted and why you believe the headline is strong or not-so-strong. Remember your comments are being published; please be diplomatic. They're due here by the start of class June 28.