good and not-so-good headlines

I thought that the headline "Resort scares up ghostly gatherings" that I found on the Delmarvanow.com website (http://www.delmarvanow.com/mdbeachcomber/stories/20061027/2342828.html) was confusing to readers. The headline refers to a story discussing the local Halloween bar celebrations throughout Ocean City. I do not think the headline describes that at all. If anything, the headline makes me think more of haunted houses or hayrides. In addition, it just does not make sense. The resort can not "scare up" something and Halloween themed nights at the bar are hardly ghostly gatherings. I think that in trying to be clever, the writer ended up just confusing readers with a headline that does not make any logical sense.