headlines - nick sohr

Good headline-
Kerry, Kerry, Quite Contrary
The Salt Lake Tribune
http://www.sltrib.com/opinion/ci_4582464
The headline is catchy, clever and and fits the article well. The article blasts Kerry's remarks about Iraq, admonishing him for either making fun of students, or the president, or both. And while the headline contains information that I need to know before deciding whether to click the link or not, it does create a certain air of mystery that leaves me wanting to read more.

Bad headline-
Passion for soccer drives Cirovski
The (Baltimore) Sun
http://www.baltimoresun.com/sports/college/bal-sp.cirovski01nov01,0,2551592.story?coll=bal-sports-headlines
This is a profile piece about UMD soccer coach Sasho Cirovski. This headline tells me nothing new about him and doesn't make me want to look at the piece. Clearly, a long-time and highly successful coach has a passion for his sport. This is just obvious and boring. Even if you don't know who Cirovski is, the headline doesn't spark any interest in the story.