Bad Headline: DNA Testing A Mixed Bag For Immigrants (The Washington Post - 10/25/06)

This hed is confusing because it mixes a commonly serious issue - immigration - with a strange non sequitor - mixed bag. When you read the story, you understand how immigrants are using DNA testing to prove family ties but if the hed doesnt get you into the story what good is it.

Good Headline:
For SpongeBob, 3-year-old sacrifices freedom (at least temporarily) (USA Today - 10/25/06)

Somehow this hed works with the same methods that caused the immigration hed to fail. There is a sense of danger in this hed and combined with the Spongebob part, this draws you in to find out what happened.

No comments: