Allbritton Communications Co., the parent company of Politico.com, ABC 7 and NewsChannel 8, recently announced plans to launch a new website that will focus on local news in the Washington, D.C. area. This interesting advancement will be led by Jim Brady, the former executive editor of WashingtonPost.com.
I discovered this piece of news while perusing Politico.com a few days ago, the site that I am analyzing for my final paper. This move comes at a time when many forms of traditional media are struggling to hold onto a fickle and impatient audience. As online journalism is becoming increasingly popular, it comes as no surprise that along with websites for national news, there should be a niche for websites covering local news. This innovative move is one that will likely be watched closely by many other news sources, potentially starting a new trend of local news websites.
The entity taking on this move is also noteworthy; Politico.com achieved success seemingly immediately, fulfilling the online niche for political addicts, so it follows that the creators of this new site are hopeful that Politico's success will be repeated.
The other main focuses that this site will encompass are a push toward mobile compatibility and a combination of professional journalism and citizen journalism, a subcategory of the field that is becoming more and more popular. This will definitely be a site to keep an eye on, as its success or failure could determine whether or not local media becomes the newest form of new media.