When Wenzhou Sneezes
This is a cute headline but it doesn't really tell the reader what the story is about. If you have been keeping up with the story then you will get it, but this will go over the head of the average reader.
Winners and Losers of the Deficit Supercommittee Deadlock
This is a good headline because it tells the readers exactly what the story will be about. The headline is clear and easy to understand.