Going (even more) mobile

As reported on Mediabistro.com blog Fishbowl NY, a new study from the Pew Research Center and The Economist Group shows that "64 percent of tablet owners and 62 percent of mobile phone owners use them at least once per week to catch up on the news."

But perhaps the most important piece of news from the study when it comes to the future of journalism is this one, listed in the Pew report: "People notice ads on mobile devices and may be even more likely to click on them than they are to click on other digital ads."

If this is true, it can mean that advertisers will be willing to pay more than they have been for strictly online advertisements. If advertisers re-invest in the news media as primary placement for their ads, then we may see a revival of the old media advertising model that made newspapers so profitable for so long. How much can hard data supporting user-ad interaction encourage advertisers to give the big bucks to back to news advertising--albeit on a different platform?

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