Confusing ads and content
Speaking of page layout, check out this article on the Washington Times. There is a Google ad right above the text of the article that is in the same font type and size as the article itself. (See below.) It is very difficult to differentiate between the article and the ad. The ad changes, but when I clicked on the article, there was a partisan political ad right above the text, which made it look like the news source was advocating for that candidate. It is important for the page layout on websites to make very clear what is content and what is an ad.