Online Journalism

Bad Headline
MSNBC.com, Thurs., 3/30
http://www.msnbc.msn.com/id/12083338/
"Bahrain tourist ferry carrying 150 sinks"
This is really vague and could either mean that the ferry sank or that it was carrying kitchen sinks.

Good Headline
NYTimes.com, Thurs., 3/30, Fashion & Style section
http://www.nytimes.com/2006/03/30/fashion/thursdaystyles/30Fitness.html
"Fitness: Upgrading the Road to Nowhere"
This was an article about a trend of workouts designed to be done while running on a treadmill. The headline is clever while still leaving the reader guessing.