Good vs. Bad News Headlines

Good News Headline
A 'Hole' Lot of Traffic Tie-Ups
By Adam Leech
http://www.seacoastonline.com/apps/pbcs.dll/article?AID=/20070622/NEWS/706220469

I like this headline a lot since the word 'hole' is a play-on-word that takes on double-meaning. It can refer to the 'hole' which it is literally discussing the big hole that is in the middle of the street causing traffic mayhem. Though, if you read the title out loud, one may interpret the situation as a 'whole' lot of problem, referring to the vastness and enormity of the problem. Regardless of which meaning you take on, it makes sense; the overall use of the word is quite witty. It is grammar error free. It is also brief and concise, and it can stand alone without confusing the readers.

Bad News Headline
Excerpt: 'Why Smart Men Marry Smart Women'
Dr. Christine B. Whelan Proves That Intelligent Women Can Find a Husband and Happiness
http://www.abcnews.go.com/GMA/Books/Story?id=2569852&page=2

I find this headline to be quite obvious to the average reader. Nothing really captures the attention of the audience or motivates them to read further; it's just too simple and quite frankly, very boring and perhaps stupid. I'm also surprised that this news story comes from ABC News, which is a prominent news organization. I've read better headlines and expected more from ABC News.