Bad headline: Cambridge to consider ban on firing pellet, BB, and dart guns
I would not have chosen the following headline from The Star Democrat newspaper on the Eastern Shore. It is too long and confusing with the commas, and I had to read it at least twice to understand the point of the story. Also, I don’t think it’s necessary to include the names of all the guns in the headline because it appears cluttered. A better headline would allude to what the story is going to be about and include that extra detail within the body of the story instead.
Good headline: Canucks cap sweep of blues with late OT winner
I liked this headline from ESPN.com about the NHL playoffs because it was creative, but still written in a way that makes it easy for readers to understand the point of the story. The use of shorter words in the headline is more likely to catch attention and prompt readers to continue reading in this case. Especially with a sports website, short and simple headlines are important because people are reading to find out who won games, the scores, etc.