Good and Bad Headlines

Good Headline:

1 BR, Fully Loaded
from the Washingtonpost.com:

I like this headline because it draws the reader in. At first you're like... "BR?" Then it says "Fully Loaded," and you think, "Hmm, what's that all about." Or at least I did. As I read on, I discovered that the article is about New York housing. Rather how with the housing market hype plateauing, bedrooms and apartments come with different luxory gimmicks to bring buyers in.

Bad Headline:

Rappers get real as gaming, music firms partner
from YahooNews: http://news.yahoo.com/s/nm/20061101/tc_nm/media_videogames_dc

This headline just does not make sense to me. Is it rapping gets just as real as gaming? No. That doesn't make sense. The story is about the partnering of the music industry, specifically rap and hip-hop, and the gaming industry. The headline is wordy and the first part doesn't make complete sense. Not to mention that there are no specific references to rappers.... they aren't an integral part of the story, so they shouldn't be in the headling. A better headline would be: Def Jam Records firms partiner with gaming industry.

No comments: