Headlines: Good and Bad

The Clever Headline:

Probe Scares off Ex-Monster Boss

http://www.nypost.com/seven/10312006/business/probe_scares_off_ex_monster_boss_business_holly_m__sanders.htm

Founder of Monster Worldwide, the internet jobs Web site, quits instead of attending an inquiry on a possible stock scandal. Since the story appeared on Halloween, the play on words is clever. The caption under the picture is also witty: "Doing the Monster Dash."

Not-so-good Headline:

Millions aimed at easing loneliness

http://www.cnn.com/2006/US/10/23/agencies.bequeathed.ap/index.html

The story is about a woman who donates millions to agencies serving the elderly. But the headline puts a double meaning on the word "Millions." It can be interpreted as millions of people, things, etc. The word is too vague and gives an incomplete meaning to the story.