"Dreamliner designed so fliers can breathe easy"
I think this is an example of a good headline. I like the way it incorporates that a new plane is being designed with the needs of passengers without giving away too much of the story.

"College Halloweens lean toward sexy"
I think this is an example of a bad headline. I guess they are talking about people wearing sexy costumes, but it is just not a strong headline.

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